COMMERCIAL LENDING NEWSLETTER
You are receiving this letter because you are a client of either Blackburne & Sons or C-Loans, Inc. Removal instructions are below. Today we'll explain why advertising directly to the public for commercial loans simply doesn't work.
Joke Du Jour
Three cowboys were hanging out in the bunkhouse. "I know that smart aleck, Tex," said the first. "He's going to start bragging about that new foreign car he bought as soon as he gets back."
"Not Tex," the second cowboy replied. "He'll always be just a good ol' boy. When he walks in, I'm sure all he'll say is hello."
"I know Tex better than either of you," said the third. "He's so smart, he'll figure out a way to do both. Here he comes now." Tex swung open the bunkhouse door and shouted, "Audi, partners!"
Blackburne & Sons is Constipated With Hungry Private Investors
Blackburne & Sons is a nationwide hard money commercial lender. In our 31-year history, we have never had so such investor money backed up and looking for some deals to fund. Money is the opposite of tight right now.
We are looking for permanent loans, up to $1.5 million, on standing commercial buildings. We make 15-year permanent loans for low points. Want to pay off our loan early? No problemo. There is no prepayment penalty! Our private money commercial loans are the most favorable for your borrower in the industry.
Sorry, but we do not make land loans, land development loans, or construction loans. (Does anyone?)
Got a deal? Please complete this easy mini-app or call me, Tim Brannan, at 916-338-3232 or email me a package and/or executive summary to email@example.com
If You Have a Little Devil in You ...
When leaving the zoo, start running towards the parking lot, yelling, "Run for your lives! They're loose!!"
Advertising Directly to the Public for Commercial Loans Just Doesn't Work
Over the past 31 years Blackburne & Sons has spent at least $250,000 in advertising directly to the public for the commercial real estate loans. We have tried postcards, newspaper display ads, classified ads, magazine ads, bulk mail, and individually word-processed letters.
Every such marketing campaign directed at the public for commercial loans was a complete and utter failure.
There are two reasons why.
If You Have a BIG Devil in You ...
Put decaf in the coffee maker for 3 weeks. Once everyone has gotten over their caffeine addictions, switch to espresso.
On a Personal Note
George IV, please insert text here.
When I returned home from college for a break, I noticed a paper posted on the refrigerator. It listed some goals my dad had set for himself: Help wife more; lose weight; be more productive at work.
I promptly added, "Send Michelle money every month." A few days later my brother wrote, "Make payments on car for Jason." Then my boyfriend joined in with, "Buy Tom a Jeep." Finally my father added a new goal to his amended list, "Wean kids."
NMLS - 389670
Blackburne & Sons Realty Capital Corporation
4811 Chippendale Drive, Suite 101
Sacramento, CA 95841
Phone: (916) 338-3232 x304
Fax: (916) 338-2328